About Karen Plains Hotel
Karen Plains Hotel is a boutique, design-led hotel in Karen, Nairobi, located near Nairobi National Park. We are building more than a hotel — we are creating a destination brand rooted in African storytelling, modern hospitality, and immersive guest experiences. We are looking for a Content & Social Media Manager to help us grow into a content-first hospitality brand that drives visibility, engagement, and direct bookings.
Role Summary
This role is for a hands-on, execution-driven content creator who can manage social media, create high-quality content, and tell compelling stories about the hotel. You will be responsible for turning Karen Plains Hotel into a high-performing digital presence across Instagram, TikTok, and other platforms. You are not just posting — you are building a content engine that drives revenue.
Key Responsibilities
1. Social Media Management
- Manage and grow KPH social media accounts (Instagram, TikTok, Facebook)
- Plan and execute weekly content calendars
- Post consistently (reels, stories, carousels, static posts)
- Engage with followers through comments and DMs
2. Content Creation
- Shoot and produce short-form videos (Reels, TikTok)
- Create photography (rooms, food, ambiance, experiences)
- Capture real-time, on-site content at the hotel
- Edit content using tools like CapCut, VN, or Adobe
3. Creative & Design
- Design social media assets, promotional banners, and offers
- Use Canva and/or Adobe tools for visual content
- Maintain a consistent and premium brand aesthetic
4. Content Strategy & Branding
- Develop content themes aligned with travel, staycations, boutique hospitality, and Nairobi lifestyle
- Align content with hotel campaigns, events, and seasonal offers
- Contribute to overall brand storytelling
5. Analytics & Reporting
- Track content performance (views, engagement, growth)
- Generate weekly insights and monthly reports
- Optimize content based on performance data
6. Campaign Execution
- Support influencer collaborations and partnerships
- Execute seasonal campaigns (e.g., holidays, conferences, weddings)
- Contribute to initiatives that drive direct bookings
Required Skills & Experience
Must Have
- Experience managing Instagram and TikTok accounts
- Strong content creation skills (photo + video)
- Video editing skills (CapCut, VN, Adobe, etc.)
- Graphic design skills (Canva; Adobe is a plus)
- Ability to plan and execute content independently
- Basic analytics and reporting skills
Nice to Have
- Experience in hospitality, lifestyle, or travel brands
- Strong storytelling and aesthetic sensibility
- Copywriting skills for captions and campaigns
- Awareness of social media trends and formats
Performance Metrics
Success in this role will be measured by:
- Growth in followers and engagement
- Content consistency and output
- Reel/video performance (views and reach)
- Website clicks and booking inquiries
- Contribution to direct bookings
Ideal Candidate
- 1–3 years experience in content creation or digital marketing
- Highly creative with a strong eye for visuals
- Comfortable working on-site and capturing live content
- Self-driven, fast, and execution-focused
- Passionate about social media and storytelling
Compensation
- Competitive base salary (based on experience)
- Performance-based incentives tied to growth and bookings
- Opportunity to build a strong, visible portfolio
- Creative ownership and direct impact on brand growth
How to Apply
Send your application with the following materials:
- Portfolio (social media accounts or projects you've managed)
- Examples of content you've created (videos, designs, campaigns)
- Short note on why you're a great fit
Send Application →